Performance
Marketing Agency
Expert affiliate program management. Strategic channel growth.
Who Are We
Founded in 2014, PerspectivePMA is a San Francisco-based agency that focuses exclusively on helping DTC brands manage and grow their affiliate marketing programs.
Performance PR
Connect to content publishers. We work closely with big media outlets and niche sites to drive brand awareness and conversions.
Program Turnaround
Reboot your affiliate program. Remove low-value partners, implement new strategies to drive incrementality. We can give a new life to an established program that has drifted from its goals.
Channel Expansion
Add new partner types to grow revenue. Employee Benefit, Card-Linked Offers, and Global Affiliates can unlock big growth for your program.
Your new partners to manage and grow your affiliate marketing program.
Ready to take your affiliate marketing to the next level? We specialize in helping brands unlock new revenue streams, optimize campaigns, and scale with precision. Let’s build a strategy that delivers measurable results.
Start Scaling Now
TESTIMONIALS
Client and Partner Feedback
Our clients trust us to deliver exceptional results. Here’s how we’ve helped them achieve their goals.
Clients We've Worked With
PLATFORMS
Our Services
Across Multiple Platforms
We partner with leading affiliate networks and technology providers to ensure you have access to the best tools and resources. From affiliate networks like CJ, Awin, and Rakuten to powerful tools like Shopify, Google Analytics, and Hubspot, we integrate seamlessly to drive your success.
NETWORKS
TOOLS
FAQs
Questions and Answers
Have questions about how we can help your brand grow? Here are answers to some of the most common questions we receive about our services and process.
PerspectivePMA specializes exclusively in affiliate program launch, management, and growth. We focus on delivering exceptional performance within the affiliate channel, rather than diluting our expertise across multiple marketing channels.
Our pricing is tailored to each client's specific needs and goals. While our standard engagement starts at $7,500 per month plus 10% of revenue growth beyond an agreed-upon baseline, we work with you to develop a customized plan that aligns with your budget, margins, and growth objectives.
This requires a deep and nuanced discussion. We understand that incrementality is crucial.
Our approach to affiliate marketing recognizes the diverse nature of partner relationships. We analyze each partner's customer profile—including lifetime value (LTV) and new-to-file (NTF) acquisition—and prioritize growth and optimization efforts on those partners who demonstrably drive valuable traffic aligned with your specific KPIs. We'll work with you to define those KPIs upfront.
We prioritize a high-touch, consultative approach with a select group of partners. Unlike agencies that scale by offering generic service to a large volume of clients, we operate as an extension of your team. This means highly customized workflows, direct communication, and a dedicated focus on your affiliate program's success. While this model may represent a higher initial investment, it consistently delivers stronger long-term results. We believe in specializing and excelling, rather than spreading resources thin across multiple channels.
Building a successful affiliate program is a strategic, ongoing process. While some initial gains may be visible sooner, we typically see significant, sustainable results within 6 months to 1 year. This timeframe reflects the manual nature of affiliate management, which involves recruiting and onboarding new partners, testing campaigns, analyzing data, and scaling proven strategies. We're transparent about the timeline and will provide regular progress updates.
Our primary success metric is year-over-year channel revenue growth. However, we understand that "all revenue is not created equal." We tailor our reporting and optimization efforts to your specific incrementality KPIs, such as new-to-file customers, high customer lifetime value, and top-of-funnel partner acquisition. We believe in collaborative strategy development and welcome the opportunity to discuss your specific goals and how we can achieve them together.
An affiliate program generating at least $1M in annual revenue benefits significantly from dedicated management, whether in-house, through an agency, or via network-provided services.
For companies launching a new affiliate program, we recommend a minimum of $10M in total annual direct-to-consumer (DTC) e-commerce revenue and established core marketing channels (search, display, PR, social, retargeting, etc.). Affiliate marketing thrives when integrated with a broader marketing strategy.
Ideal products have broad consumer appeal, lending themselves to promotion across diverse affiliate categories, including media, content, and shopping partners. We can assess your specific product and market to determine its suitability for affiliate marketing and develop a tailored strategy.
Agencies offer specialized affiliate expertise, scalable resources, and a strategic, dedicated approach. They bring an objective, fresh perspective, identifying opportunities and challenges internal teams may miss. Compared to in-house teams, agencies provide cost-effective access to expertise and technology. Compared to networks, agencies offer more customized strategies, dedicated account management, and proactive optimization. This translates to faster growth and higher ROI.
